Where ego, poor PR, and untrained comms teams go to embarrass themselves.
The Nigerian marketing budget now reads like a casting list. Twenty influencers here, a tier of micro-creators there, a celebrity for the launch. Reach, reach, reach. And somewhere…
While 46 children sat kidnapped in Oyo, Nigerian brands posted balloon graphics and the word 'Happy.' Three creative agencies refused. Rage Media, Dentsu Creative, and This&That produced the…
There is a pattern in Nigeria. It has a name now. A consumer speaks. A brand reaches for the police. The internet erupts. A lawyer named Inibehe Effiong…
Love Dooshima posted a video about bread that stayed fresh for two months. She named no brand, showed no logo. Bon Bread identified itself, sued her for ₦50…
The Nigerian Communications Commission directed telcos this week to begin compensating subscribers for poor service quality. This is not a regulatory footnote. It is a structural shift in…
Every Nigerian marketing conversation in 2026 is about TikTok, Reels, and short-form video. Fine. Correct. But the brands rushing to master 15-second content have not noticed that their…
Walk through Nigerian advertising in any given quarter and count how many campaigns share the same five ambassadors. The same actor. The same musician. The same content creator.…
A consumer sees your ad. They are interested. They click the link. They land on a website that loads in eleven seconds, looks like it was built in…
The Nigerian fintech space has produced more brand identity refreshes, name changes, and 'new chapter' announcements in the past three years than any other sector. Not one of…
Easter Sunday was April 5. Seventeen days ago. Scroll back through the brand timelines. The volume was enormous. The substance was zero. This is the annual ritual of…