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Malta Guinness Didn’t Just Sign Enioluwa. It Signed an Audience.Everybody Wants 300,000 Influencers. But Does Anybody Want a Brand?When Every Brand Wants to Go Viral, Who Is Building the Brand?Inside Glo’s Data Campaigns: Can More Data Ever Fix a Brand Perception Problem?The New Nigerian Consumer Doesn’t Trust Ads. They Trust Screenshots.The Junior Creative Is the Most Talented and Least Heard Person in Every Lagos Agency How Wema Bank Stopped Acting Like a Bank and Started Winning Like a Creator Why Nigerian Brands Only Remember Pidgin When They Want Something Malta Guinness Didn’t Just Sign Enioluwa. It Signed an Audience.Everybody Wants 300,000 Influencers. But Does Anybody Want a Brand?When Every Brand Wants to Go Viral, Who Is Building the Brand?Inside Glo’s Data Campaigns: Can More Data Ever Fix a Brand Perception Problem?The New Nigerian Consumer Doesn’t Trust Ads. They Trust Screenshots.The Junior Creative Is the Most Talented and Least Heard Person in Every Lagos Agency How Wema Bank Stopped Acting Like a Bank and Started Winning Like a Creator Why Nigerian Brands Only Remember Pidgin When They Want Something

Al & Algorithm Wahala

Why Algorithm is messing with your campaign

AI in Nigerian Marketing — Between Optimism and Empty Prompts

Al & Algorithm Wahala

AI in Nigerian Marketing — Between Optimism and Empty Prompts

A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already whispers: Nigerian marketers are excited about AI. Teams…

CHOICE ARUKWESep 17, 20253 min read