Brand Gist
What The Macallan & AG Baby Taught Us About Event Strategy
History was made on January 2, 2026 (and the days leading up to it), as AG Baby became the first artiste to headline and sell out…
Month: January 2026
Brand Blunders & Marketing Misfires
ARCON Guide: How to Post on Instagram Without Going to Jail
If you are a Social Media Manager, a Brand Manager, or a Creator, you need to pause your “TGIF” plans and read this. For years,…
Interviews & Spotlights
A Day in the Life of a Lagos Marketing Manager in 2026
We often see the glamorous side of marketing: the awards at the Eko Hotel, the viral tweets, and the LinkedIn posts about “crushing Q1.” But…
Campaign Breakdown
How Power Oil Dodged the “Audio Charity” Bullet to Win Detty December
Let’s be honest. December in Nigeria is a lot. Between the “I Just Got Back” (IJGB) crew driving prices up in Lekki, the aggressive “Detty…
Brand Gist
Closer Is Better — Closeup’s Youth Campaign Is More Than Toothpaste Marketing
If you scroll Nigerian social feeds right now, one thing jumps out: toothpaste ads look nothing like they used to. Closeup Nigeria just dropped its…