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Malta Guinness Didn’t Just Sign Enioluwa. It Signed an Audience.Everybody Wants 300,000 Influencers. But Does Anybody Want a Brand?When Every Brand Wants to Go Viral, Who Is Building the Brand?Inside Glo’s Data Campaigns: Can More Data Ever Fix a Brand Perception Problem?The New Nigerian Consumer Doesn’t Trust Ads. They Trust Screenshots.The Junior Creative Is the Most Talented and Least Heard Person in Every Lagos Agency How Wema Bank Stopped Acting Like a Bank and Started Winning Like a Creator Why Nigerian Brands Only Remember Pidgin When They Want Something Malta Guinness Didn’t Just Sign Enioluwa. It Signed an Audience.Everybody Wants 300,000 Influencers. But Does Anybody Want a Brand?When Every Brand Wants to Go Viral, Who Is Building the Brand?Inside Glo’s Data Campaigns: Can More Data Ever Fix a Brand Perception Problem?The New Nigerian Consumer Doesn’t Trust Ads. They Trust Screenshots.The Junior Creative Is the Most Talented and Least Heard Person in Every Lagos Agency How Wema Bank Stopped Acting Like a Bank and Started Winning Like a Creator Why Nigerian Brands Only Remember Pidgin When They Want Something

Insights & Analytics

Reels vs TikTok in Nigeria: Which Platform Is Giving Better Organic Reach in 2025?

Insights & Analytics

Reels vs TikTok in Nigeria: Which Platform Is Giving Better Organic Reach in 2025?

If you’ve been posting the same video on Instagram Reels and TikTok, you’ve probably noticed something odd in 2025: On TikTok, you’re getting views, comments, and shares like…

Kunle AinaAug 12, 20252 min read

Who’s Really Spending on Google Ads in Nigeria?

Insights & Analytics

Who’s Really Spending on Google Ads in Nigeria?

If you’ve been on YouTube, a random blog, or even trying to check BBNaija updates this month, you’ve probably seen the same few brands chasing your attention. It’s…

choicearukwe@gmail.comAug 4, 20254 min read