A closer look at the brands shaping Nigeria.
Nigerian Breweries grew H1 revenue 8.9% while volumes moved just 0.3%. The gap reveals how pricing, mix and consumer pressure are reshaping FMCG growth.
BBNaija still attracts roughly 25 sponsors in 2026, but changing TV habits raise a harder question: what audience are brands actually buying?
A tax headline can start a useful commercial conversation. It cannot, by itself, explain a smaller pack, a higher shelf price or a cancelled campaign.
There is an uncomfortable conversation happening inside Nigeria’s advertising industry. It is not really about AI. It is about what happens to an advertising agency…
If you’ve been posting the same video on Instagram Reels and TikTok, you’ve probably noticed something odd in 2025: On TikTok, you’re getting views, comments,…
If you’ve been on YouTube, a random blog, or even trying to check BBNaija updates this month, you’ve probably seen the same few brands chasing…
