Brand Blunders & Marketing Misfires
Nigerian Brands Still Think Criticism Is a Crime
There is a pattern in Nigeria. It has a name now. A consumer speaks. A brand reaches for the police. The internet erupts. A lawyer…
Month: May 2026
The Culture Deck
6,000 Nigerian Food Entrepreneurs Applied for 204 Spots at a Free Bank Festival. That Number Should Rewrite Your SME Marketing Brief.
The GTCO Food and Drink Festival received 6,000 vendor applications for 204 free stalls this year. A 30-to-1 rejection rate for a free event. That…
Campaign Breakdown
GTCO Just Ran the Most Strategically Coherent Brand Weekend in Nigerian Banking History.
Workers' Day May 1 and the 9th GTCO Food and Drink Festival ran simultaneously — May 1 to 3. One activation told workers to rest.…
Campaign Breakdown
Maltina Won Workers’ Day. Here Is Exactly Why Everyone Else Lost.
Workers' Day 2026 is done. The campaigns have been posted, seen, and forgotten — except one. Maltina turned an out-of-office auto-reply into an AR filter…