Deep analysis of successful (or trash) campaigns
Glo’s pitch has always been the same: more data, more value, more gigabytes for your Naira. And year after year, the brand perception problem refuses to move. Because…
When Malta Guinness unveiled Enioluwa Adeoluwa and Rachael Okonkwo as ambassadors under its “Every Side of You” campaign, most people saw two celebrity signings. That is the shallow…
Somewhere along the line, one Nigerian bank figured out that the way to win younger consumers was to stop sounding like a bank entirely. The ALAT-era voice, the…
Workers' Day May 1 and the 9th GTCO Food and Drink Festival ran simultaneously — May 1 to 3. One activation told workers to rest. The other gave…
Workers' Day 2026 is done. The campaigns have been posted, seen, and forgotten — except one. Maltina turned an out-of-office auto-reply into an AR filter and gave workers…
MasterChef Nigeria launched on Africa Magic last night — April 26 — with Power Oil as headline sponsor. Indomie, Dano Milk, Malta Guinness, Sonia Tomato, and the entire…
May 1 is four days away. Workers' Day. The brands that will own Thursday morning already know what they are saying and why. The brands still in the…
The campaign that won the pitch. The creative that the CEO approved with enthusiasm. The execution that got industry applause when it launched. Six months later it is…
While every trade outlet was counting Zenith's print placements, GTBank was doing something quietly different — pulling back from volume spending and concentrating investment in fewer, higher-quality brand…
Workers' Day is May 1. Nine days away. Most Nigerian brands are already preparing their generic 'we celebrate the Nigerian worker' content. One brand will say something specific,…