Trend Reports & Data
BBNaija Is Not a Marketing Strategy—Unless You Do It Like This
Every year, it happens: A new season of Big Brother Naija drops.Your CMO gets excited. Your agency panics.And suddenly, your product “must enter the house.”…
Month: July 2025
The Culture Deck
How to Explain SEO to Your MD Without Sounding Like a Fraudster
Let’s be real… There’s something about SEO that makes Nigerian bosses suspicious. You say, “We’re optimizing for keywords,” and they hear: “You want to use…
Campaign Breakdown
Brand Bible: The Top 5 Things Every Nigerian Startup Gets Wrong About Marketing
Let’s not lie— Nigerian startups are building amazing things:Logistics apps, savings platforms, edtechs, agrotechs, everything-tech. But when it’s time for marketing?Most of them behave like:…
Brand Gist
Prompt-and-Pray: Inside Nigeria’s New Era of Lazy Copywriting
Let’s be honest: something strange is happening in Nigerian marketing departments and agencies. You’ve seen it: An ad copy that feels like it was dragged…