A closer look at the brands shaping Nigeria.
Where ego, poor PR, and untrained comms teams go to embarrass themselves.
Easter Sunday was April 5. Seventeen days ago. Scroll back through the brand timelines. The volume was enormous. The substance was zero. This is the…
The Nigerian fintech space has produced more brand identity refreshes, name changes, and 'new chapter' announcements in the past three years than any other sector.…
If you are a Social Media Manager, a Brand Manager, or a Creator, you need to pause your “TGIF” plans and read this. For years,…
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one bad press release.…
Let’s set the stage: After the tragic death of singer Mohbad in 2023 and the swirling controversy around his label, the Marlian team attempted a…
You’ve seen it. You click “Buy Now” on that nice air fryer.You select your address. You choose payment.Then boom — a ghostly page loads: “Your…
If you’ve been online in Nigeria for longer than 10 minutes, you’ve seen it: “We regret to inform you that the incident currently circulating does…
In the beginning, skit makers saved us.They were the antidote to boring TV ads.They gave us comedy, culture, and content that didn’t feel like ads…
In a world where social listening is free, Erisco Foods Ltd. chose violence. What started as a regular Facebook post from a customer who simply…
