Original data, insights, polls, and observations
Your billboard says the network is fast. The screenshot in the group chat shows the speed test at 0.2mbps. Guess which one the Nigerian consumer believes. A whole…
Unilever Nigeria's Q1 2026 results dropped last Thursday. Every outlet ran the 26% revenue growth headline. The number that tells the real brand story is the 39% operating…
The P+ Q1 2026 Print Audit monitored 29 Nigerian commercial banks. Eighteen were active advertisers. Eleven were not. The coverage celebrated the 18 who showed up. Nobody asked…
Between HASG's committee inaugurations, the RANKED 2026 launch tomorrow, and the upcoming NAC 2026, Nigerian advertising is in its conference season. Every event produces panels, frameworks, and recommendations.…
We need to talk. Every other week, a brand in Nigeria is throwing money at influencers like confetti: “Let’s book 7 mid-tier creators and 1 BBNaija finalist. Post…
There was a time… Big Brother Naija was the hottest billboard money could buy.And tech startups were first in line—flooding the house with logos, QR codes, jollof tasks,…
Every year, it happens: A new season of Big Brother Naija drops.Your CMO gets excited. Your agency panics.And suddenly, your product “must enter the house.” One problem though:…