Conversations with the brains behind Nigerian campaigns
They understand the culture better than anyone in the room. They know what will land on Nigerian Twitter before the client does. They produce the idea that becomes…
In the last 18 months, a measurable number of Nigeria's most experienced agency creative directors have left agency employment for brand-side, consulting, or independent roles. The agencies are…
Nigerian brands are building their most direct consumer relationships through social media. The person managing those relationships is, in most organisations, the most junior marketing hire with the…
We often see the glamorous side of marketing: the awards at the Eko Hotel, the viral tweets, and the LinkedIn posts about “crushing Q1.” But we don’t see…