A closer look at the brands shaping Nigeria.
Conversations with the brains behind Nigerian campaigns
Seyi Adeoye says consumers wake up thinking about jobs to be done, not brands. Nigerian marketers should take the argument seriously.
They understand the culture better than anyone in the room. They know what will land on Nigerian Twitter before the client does. They produce the…
Nigerian brands are building their most direct consumer relationships through social media. The person managing those relationships is, in most organisations, the most junior marketing…
In the last 18 months, a measurable number of Nigeria's most experienced agency creative directors have left agency employment for brand-side, consulting, or independent roles.…
We often see the glamorous side of marketing: the awards at the Eko Hotel, the viral tweets, and the LinkedIn posts about “crushing Q1.” But…
