Al & Algorithm Wahala
AI in Nigerian Marketing — Between Optimism and Empty Prompts
A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already whispers: Nigerian marketers are excited…
Month: September 2025
Brand Gist
Henkel’s “WAW Woman” and the New Face of Identity Marketing
Last week, Henkel Nigeria dropped a new play: media personality Stephanie Coker-Aderinokun as the face of their “WAW Woman” campaign. On paper, it’s detergent. In…
Brand Blunders & Marketing Misfires
PR & Crisis: Why Nigerian Crisis Comms Teams Keep Fumbling (And What Needs to Change
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one bad press release.…
Brand Gist
Jumia’s Brand Festival Is Back — And It’s a Full-Funnel Monster
For most brands, a sale is a discount.For Jumia, a sale is a season. Brand Festival is two weeks of choreographed chaos: daily “Brand Days”,…