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Malta Guinness Didn’t Just Sign Enioluwa. It Signed an Audience.Everybody Wants 300,000 Influencers. But Does Anybody Want a Brand?When Every Brand Wants to Go Viral, Who Is Building the Brand?Inside Glo’s Data Campaigns: Can More Data Ever Fix a Brand Perception Problem?The New Nigerian Consumer Doesn’t Trust Ads. They Trust Screenshots.The Junior Creative Is the Most Talented and Least Heard Person in Every Lagos AgencyHow Wema Bank Stopped Acting Like a Bank and Started Winning Like a CreatorWhy Nigerian Brands Only Remember Pidgin When They Want SomethingMalta Guinness Didn’t Just Sign Enioluwa. It Signed an Audience.Everybody Wants 300,000 Influencers. But Does Anybody Want a Brand?When Every Brand Wants to Go Viral, Who Is Building the Brand?Inside Glo’s Data Campaigns: Can More Data Ever Fix a Brand Perception Problem?The New Nigerian Consumer Doesn’t Trust Ads. They Trust Screenshots.The Junior Creative Is the Most Talented and Least Heard Person in Every Lagos AgencyHow Wema Bank Stopped Acting Like a Bank and Started Winning Like a CreatorWhy Nigerian Brands Only Remember Pidgin When They Want Something

Interviews & Spotlights

Mouka Has a New MD. The Brand Strategy Question Nobody Is Asking
Interviews & Spotlights

Mouka Has a New MD. The Brand Strategy Question Nobody Is Asking

On March 17, 2026, Mouka Limited appointed Dimeji Osingunwa as Managing Director. Femi Fapohunda stepped down on March 16 by mutual agreement with the board. The industry notices…

CHOICE ARUKWEMar 26, 20263 min read
Anietie Udoh Just Made History at SABRE Awards EMEA — And Nigerian Marketing Should Be Paying Attention
Interviews & Spotlights

Anietie Udoh Just Made History at SABRE Awards EMEA — And Nigerian Marketing Should Be Paying Attention

A Nigerian marketer just walked into one of the most prestigious judging rooms in global communications. Here’s why it matters more than you think.

CHOICE ARUKWEMar 6, 20262 min read
NIMN’s LEADHERS Conference Is Today — And Nigerian Marketing Has Never Needed It More
Interviews & Spotlights

NIMN’s LEADHERS Conference Is Today — And Nigerian Marketing Has Never Needed It More

Today, March 6, 2026, the National Institute of Marketing of Nigeria is hosting its first-ever women-in-marketing conference at the Civic Centre, VI. Here's why it matters more than…

CHOICE ARUKWEMar 6, 20263 min read
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Most of Your Influencer Budget is Wasted — Here’s the Performance Data Nobody Talks About

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