Author: CHOICE ARUKWE
₦161 Billion Later, Nigerian Brands Are Still Afraid of One Thing: Saying No to the ...
The fourth Nigeria Influencer Marketing Report is out. ₦161.4 billion spent since 2021. TikTok nearly level with Instagram. The market is maturing. ...Mouka Has a New MD. The Brand Strategy Question Nobody Is Asking
On March 17, 2026, Mouka Limited appointed Dimeji Osingunwa as Managing Director. Femi Fapohunda stepped down on March 16 by mutual agreement ...Ramadan 2026 Ended on March 20. Here Is What Nigerian Brands Actually Learned — and ...
Ramadan 2026 ended on March 20, and the post-campaign retrospectives are filtering through the industry. Here is the uncomfortable truth that most ...MarkHack 5.0 Is Coming to Lagos in June. Here’s Why Every Nigerian Marketer Should Be ...
Nigeria's leading marketing and media conference returns on June 5, 2026 at Oriental Hotel, VI — themed 'The Culture Algorithm: AI × ...ARCON’s New Tax Webinar Is a Warning. Are Nigerian Agencies Ready or Still Sleeping?
ARCON just announced a tax reform webinar for March 10 and half the industry probably didn’t open the email. Here’s why that’s ...Nigerian Brands, The CBN Just Said “Go.” Why Are You Still Standing Still?
The CBN's 2026 economic outlook is the best news Nigerian marketing has had in a decade. But data and good intentions mean ...Nigerians Are Tired of Your Polished Ads. The Era of Raw Brand Energy Is Here
Your brand’s most expensive campaign might be its biggest problem. Nigerian audiences are actively scrolling past polished content — and the data ...Anietie Udoh Just Made History at SABRE Awards EMEA — And Nigerian Marketing Should Be ...
A Nigerian marketer just walked into one of the most prestigious judging rooms in global communications. Here’s why it matters more than ...Indomie’s Mama Do Good Revival Is a Masterclass in Nostalgia Marketing — But There’s a ...
Indomie didn't just run a new ad. They reactivated a core memory for millions of Nigerians. Here's the full breakdown of why ...Nigerian Brands, Q2 Is Six Weeks Away. Here’s Why You’re Already Behind
Q2 is when Nigerian brand budgets open up, campaigns launch, and creators get booked. If your brand isn't positioned right now, you ...
