Author: CHOICE ARUKWE
Nigerian Brands, Q2 Is Six Weeks Away. Here’s Why You’re Already Behind
Q2 is when Nigerian brand budgets open up, campaigns launch, and creators get booked. If your brand isn't positioned right now, you ...PiggyVest’s Radical Transparency Playbook: The Nigerian Brand That Built Trust With Receipts
In a country where consumer trust has been shattered by failed banks and internet fraud, PiggyVest chose radical transparency as their brand ...ARCON Guide: How to Post on Instagram Without Going to Jail
If you are a Social Media Manager, a Brand Manager, or a Creator, you need to pause your “TGIF” plans and read ...A Day in the Life of a Lagos Marketing Manager in 2026
We often see the glamorous side of marketing: the awards at the Eko Hotel, the viral tweets, and the LinkedIn posts about ...How Power Oil Dodged the “Audio Charity” Bullet to Win Detty December
Let’s be honest. December in Nigeria is a lot. Between the “I Just Got Back” (IJGB) crew driving prices up in Lekki, ...Closer Is Better — Closeup’s Youth Campaign Is More Than Toothpaste Marketing
If you scroll Nigerian social feeds right now, one thing jumps out: toothpaste ads look nothing like they used to. Closeup Nigeria ...AI in Nigerian Marketing — Between Optimism and Empty Prompts
A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already whispers: Nigerian ...Henkel’s “WAW Woman” and the New Face of Identity Marketing
Last week, Henkel Nigeria dropped a new play: media personality Stephanie Coker-Aderinokun as the face of their “WAW Woman” campaign. On paper, ...PR & Crisis: Why Nigerian Crisis Comms Teams Keep Fumbling (And What Needs to Change
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one ...How Bature Brewery Is Betting on Nigeria’s $7B Beer Market
Nigeria’s beer market is worth $7 billion annually, dominated for decades by the big three — Nigerian Breweries (Heineken), Guinness (Diageo), and ...
