A closer look at the brands shaping Nigeria.
Digital out-of-home advertising is going programmatic in Lagos and Abuja. That means smarter, targeted, real-time billboards. Here's what the data says — and what Nigerian…
Indomie didn't just run a new ad. They reactivated a core memory for millions of Nigerians. Here's the full breakdown of why nostalgia is 2026's…
Today, March 6, 2026, the National Institute of Marketing of Nigeria is hosting its first-ever women-in-marketing conference at the Civic Centre, VI. Here's why it…
History was made on January 2, 2026 (and the days leading up to it), as AG Baby became the first artiste to headline and sell out…
If you are a Social Media Manager, a Brand Manager, or a Creator, you need to pause your “TGIF” plans and read this. For years,…
We often see the glamorous side of marketing: the awards at the Eko Hotel, the viral tweets, and the LinkedIn posts about “crushing Q1.” But…
Let’s be honest. December in Nigeria is a lot. Between the “I Just Got Back” (IJGB) crew driving prices up in Lekki, the aggressive “Detty…
If you scroll Nigerian social feeds right now, one thing jumps out: toothpaste ads look nothing like they used to. Closeup Nigeria just dropped its…
A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already whispers: Nigerian marketers are excited…
Last week, Henkel Nigeria dropped a new play: media personality Stephanie Coker-Aderinokun as the face of their “WAW Woman” campaign. On paper, it’s detergent. In…
