Interviews & Spotlights
Mouka Has a New MD. The Brand Strategy Question Nobody Is Asking
On March 17, 2026, Mouka Limited appointed Dimeji Osingunwa as Managing Director. Femi Fapohunda stepped down on March 16 by mutual agreement with the board.…
Latest stories
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Campaign Breakdown
Ramadan 2026 Ended on March 20. Here Is What Nigerian Brands Actually Learned — and What They Will Ignore
Ramadan 2026 ended on March 20, and the post-campaign retrospectives are filtering through the industry. Here is the uncomfortable truth that most of them will…
The Culture Deck
MarkHack 5.0 Is Coming to Lagos in June. Here’s Why Every Nigerian Marketer Should Be in That Room
Nigeria's leading marketing and media conference returns on June 5, 2026 at Oriental Hotel, VI — themed 'The Culture Algorithm: AI × Human Experience.' Registration…
Campaign Breakdown
Guinness Nigeria’s “Made of Black” Is Not Just an Ad. It’s a Cultural Takeover
Guinness Nigeria stopped trying to be an Irish beer and started acting like a Nigerian icon. Here’s the brand strategy lesson hiding inside their most…
Brand Blunders & Marketing Misfires
ARCON’s New Tax Webinar Is a Warning. Are Nigerian Agencies Ready or Still Sleeping?
ARCON just announced a tax reform webinar for March 10 and half the industry probably didn’t open the email. Here’s why that’s a very expensive…
Trend Reports & Data
Nigerian Brands, The CBN Just Said “Go.” Why Are You Still Standing Still?
The CBN's 2026 economic outlook is the best news Nigerian marketing has had in a decade. But data and good intentions mean nothing without strategy.…
The Culture Deck
Nigerians Are Tired of Your Polished Ads. The Era of Raw Brand Energy Is Here
Your brand’s most expensive campaign might be its biggest problem. Nigerian audiences are actively scrolling past polished content — and the data proves it.
Interviews & Spotlights
Anietie Udoh Just Made History at SABRE Awards EMEA — And Nigerian Marketing Should Be Paying Attention
A Nigerian marketer just walked into one of the most prestigious judging rooms in global communications. Here’s why it matters more than you think.
Brand Blunders & Marketing Misfires
PiggyVest’s Radical Transparency Playbook: The Nigerian Brand That Built Trust With Receipts
In a country where consumer trust has been shattered by failed banks and internet fraud, PiggyVest chose radical transparency as their brand strategy. It worked…
The Culture Deck
Nigerian Brands, Q2 Is Six Weeks Away. Here’s Why You’re Already Behind
Q2 is when Nigerian brand budgets open up, campaigns launch, and creators get booked. If your brand isn't positioned right now, you won't own the…