A closer look at the brands shaping Nigeria.
We need to talk. Every other week, a brand in Nigeria is throwing money at influencers like confetti: “Let’s book 7 mid-tier creators and 1…
If you’ve been online in Nigeria for longer than 10 minutes, you’ve seen it: “We regret to inform you that the incident currently circulating does…
In the beginning, skit makers saved us.They were the antidote to boring TV ads.They gave us comedy, culture, and content that didn’t feel like ads…
In a world where social listening is free, Erisco Foods Ltd. chose violence. What started as a regular Facebook post from a customer who simply…
If you’ve tried to watch a recipe on YouTube lately without hearing “I’m in love!” screamed in your ear, you’ve already met Sonia Tomato Paste…
Let’s be real You don’t have ₦3 million to pay Sabinus.You don’t have ₦800K for Beauty Tukura to hold your product and say “Hey besties!”You…
If you’ve been on YouTube, a random blog, or even trying to check BBNaija updates this month, you’ve probably seen the same few brands chasing…
There was a time… Big Brother Naija was the hottest billboard money could buy.And tech startups were first in line—flooding the house with logos, QR…
First of all, let’s say it with our chest Running Meta Ads in Nigeria is no longer giving what it used to give. The impressions…
Every year, it happens: A new season of Big Brother Naija drops.Your CMO gets excited. Your agency panics.And suddenly, your product “must enter the house.”…
