Trend Reports & Data
BBNaija Is Not a Marketing Strategy—Unless You Do It Like This
Every year, it happens: A new season of Big Brother Naija drops.Your CMO gets excited. Your agency panics.And suddenly, your product “must enter the house.”…
Latest stories
Page 10
The Culture Deck
How to Explain SEO to Your MD Without Sounding Like a Fraudster
Let’s be real… There’s something about SEO that makes Nigerian bosses suspicious. You say, “We’re optimizing for keywords,” and they hear: “You want to use…
Campaign Breakdown
Brand Bible: The Top 5 Things Every Nigerian Startup Gets Wrong About Marketing
Let’s not lie— Nigerian startups are building amazing things:Logistics apps, savings platforms, edtechs, agrotechs, everything-tech. But when it’s time for marketing?Most of them behave like:…
Brand Gist
Prompt-and-Pray: Inside Nigeria’s New Era of Lazy Copywriting
Let’s be honest: something strange is happening in Nigerian marketing departments and agencies. You’ve seen it: An ad copy that feels like it was dragged…
Brand Gist
Bokku! Discounts Got Our Attention — But Where’s the Brand Recall?
Nigeria’s supermarket scene has long been divided into two camps: The premium dreamers — Shoprite, Spar, Justrite, glass doors, imported vibes, and prices that scream,…