Brand Gist
Uber Is Leaving Nigeria After 12 Years. Did Bolt Win, or Did the Market Beat Everybody?
Uber helped teach Nigerians how to order a car from their phones. Twelve years later, the category it helped build will continue without it. That…
Month: September 2026
Brand Gist
Morning Fresh Asked Who Should Wash the Dishes. The Real Campaign Was About Who Gets to Care.
There are probably few things less glamorous in Nigerian advertising than washing dishes. Then Morning Fresh asked a question: Who should wash the dishes? It…
Insights & Analytics
The Advertising Agency Is Running Out of Things to Sell
There is an uncomfortable conversation happening inside Nigeria’s advertising industry. It is not really about AI. It is about what happens to an advertising agency…