Month: September 2026

Morning Fresh Asked Who Should Wash the Dishes. The Real Campaign Was About Who Gets to Care.

There are probably few things less glamorous in Nigerian advertising than washing dishes. Then Morning Fresh asked a question: Who should wash the dishes? It…

Sep 2, 20262 min read

Insights & Analytics

The Advertising Agency Is Running Out of Things to Sell

There is an uncomfortable conversation happening inside Nigeria’s advertising industry. It is not really about AI. It is about what happens to an advertising agency…

Sep 2, 20262 min read