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The Culture Deck
Mo’Afrique Just Launched a Mass-Market Fashion Brand. This Is the Nigerian Business Story Nobody in Marketing Is Watching.
Mo'Afrique launched Modish yesterday — April 26 — a high-volume mass-market fashion brand targeting corporates and institutions requiring bulk apparel. Simultaneously, they commissioned a garment manufacturing facility. This…
Brand Blunders & Marketing Misfires
NCC Just Told Nigerian Telcos to Start Paying Subscribers for Bad Service.
The Nigerian Communications Commission directed telcos this week to begin compensating subscribers for poor service quality. This is not a regulatory footnote. It is a structural shift in…
Trend Reports & Data
Unilever Nigeria Grew Revenue 26% in Q1 2026. The Number That Matters More Is 39%.
Unilever Nigeria's Q1 2026 results dropped last Thursday. Every outlet ran the 26% revenue growth headline. The number that tells the real brand story is the 39% operating…
Campaign Breakdown
MasterChef Nigeria Premiered Yesterday. Power Oil Just Made the Smartest Sponsorship Decision of Q2.
MasterChef Nigeria launched on Africa Magic last night — April 26 — with Power Oil as headline sponsor. Indomie, Dano Milk, Malta Guinness, Sonia Tomato, and the entire…
Brand Blunders & Marketing Misfires
Nigerian Brands Spend Millions on Campaigns and Nothing on What Happens After the Click
A consumer sees your ad. They are interested. They click the link. They land on a website that loads in eleven seconds, looks like it was built in…
Campaign Breakdown
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Brand Blunders & Marketing Misfires
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Nigerian Brands Still Think Criticism Is a Crime
There is a pattern in Nigeria. It has a name now. A consumer speaks. A brand…
Bon Bread Called the Police on a Woman Who Never Mentioned Their Name. And Then Told the Whole Country Their Name.
Love Dooshima posted a video about bread that stayed fresh for two months. She named no…
NCC Just Told Nigerian Telcos to Start Paying Subscribers for Bad Service.
The Nigerian Communications Commission directed telcos this week to begin compensating subscribers for poor service quality.…
Trend Reports & Data
All posts →
Unilever Nigeria Grew Revenue 26% in Q1 2026. The Number That Matters More Is 39%.
Unilever Nigeria's Q1 2026 results dropped last Thursday. Every outlet ran the 26% revenue growth headline.…
11 Nigerian Banks Did Not Advertise in Print at All in Q1 2026. That Is the Data Point Everyone Ignored.
The P+ Q1 2026 Print Audit monitored 29 Nigerian commercial banks. Eighteen were active advertisers. Eleven…
Nigerian Advertising Has a Conference Season. The Conferences Are Not Producing Change.
Between HASG's committee inaugurations, the RANKED 2026 launch tomorrow, and the upcoming NAC 2026, Nigerian advertising…
The Culture Deck
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Interviews & Spotlights
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The Best Nigerian Creative Directors Are Leaving Agencies. The Industry Is Treating This as Normal.
In the last 18 months, a measurable number of Nigeria's most experienced agency creative directors have…
The Social Media Manager Is the Most Underpaid Person Building Nigerian Brand Equity Right Now
Nigerian brands are building their most direct consumer relationships through social media. The person managing those…
A Day in the Life of a Lagos Marketing Manager in 2026
We often see the glamorous side of marketing: the awards at the Eko Hotel, the viral…