Author: Kunle Aina

Reels vs TikTok in Nigeria: Which Platform Is Giving Better Organic Reach in 2025?

If you’ve been posting the same video on Instagram Reels and TikTok, you’ve probably noticed something odd in 2025: On TikTok, you’re getting views, comments,…

Aug 12, 20252 min read

Brand Blunders & Marketing Misfires

Erisco vs The Customer Review: How One Arrest Wiped Out a Decade of Brand Equity

In a world where social listening is free, Erisco Foods Ltd. chose violence. What started as a regular Facebook post from a customer who simply…

Aug 7, 20253 min read