Author: Kunle Aina
Guinness Nigeria’s “Made of Black” Is Not Just an Ad. It’s a Cultural Takeover
Guinness Nigeria stopped trying to be an Irish beer and started acting like a Nigerian icon. Here’s the brand strategy lesson hiding ...Programmatic DOOH Is Coming to Lagos. Are Nigerian Brands Ready to Stop Wasting Billboard Money?
Digital out-of-home advertising is going programmatic in Lagos and Abuja. That means smarter, targeted, real-time billboards. Here's what the data says — ...What The Macallan & AG Baby Taught Us About Event Strategy
History was made on January 2, 2026 (and the days leading up to it), as AG Baby became the first artiste to headline ...Jumia’s Brand Festival Is Back — And It’s a Full-Funnel Monster
For most brands, a sale is a discount.For Jumia, a sale is a season. Brand Festival is two weeks of choreographed chaos: ...How Iamisigo Took Nigerian Craft to Copenhagen Fashion Week—and Rebooted the Global Design Nation Narrative
Stop scrolling and read this: Nigerian designers aren’t just showing up — they’re leading revolutions in global fashion. The latest proof is Iamisigo, ...When Naira Marley Tried to Rebrand Himself—and Everything Backfired
Let’s set the stage: After the tragic death of singer Mohbad in 2023 and the swirling controversy around his label, the Marlian ...Reels vs TikTok in Nigeria: Which Platform Is Giving Better Organic Reach in 2025?
If you’ve been posting the same video on Instagram Reels and TikTok, you’ve probably noticed something odd in 2025: On TikTok, you’re ...Erisco vs The Customer Review: How One Arrest Wiped Out a Decade of Brand Equity
In a world where social listening is free, Erisco Foods Ltd. chose violence. What started as a regular Facebook post from a ...
