Campaign Breakdown
GTCO Just Ran the Most Strategically Coherent Brand Weekend in Nigerian Banking History.
Workers' Day May 1 and the 9th GTCO Food and Drink Festival ran simultaneously — May 1 to 3. One activation told workers to rest.…
Author: Kunle Aina
Brand Blunders & Marketing Misfires
NCC Just Told Nigerian Telcos to Start Paying Subscribers for Bad Service.
The Nigerian Communications Commission directed telcos this week to begin compensating subscribers for poor service quality. This is not a regulatory footnote. It is a…
Campaign Breakdown
The Nigerian Brand That Wins Workers’ Day 2026 Will Be the One That Actually Has Something to Say
Workers' Day is May 1. Nine days away. Most Nigerian brands are already preparing their generic 'we celebrate the Nigerian worker' content. One brand will…
Campaign Breakdown
GTBank Ran the Most Interesting Bank Campaign of Q1 2026.
While every trade outlet was counting Zenith's print placements, GTBank was doing something quietly different — pulling back from volume spending and concentrating investment in…
Campaign Breakdown
Guinness Nigeria’s “Made of Black” Is Not Just an Ad. It’s a Cultural Takeover
Guinness Nigeria stopped trying to be an Irish beer and started acting like a Nigerian icon. Here’s the brand strategy lesson hiding inside their most…
Trend Reports & Data
Programmatic DOOH Is Coming to Lagos. Are Nigerian Brands Ready to Stop Wasting Billboard Money?
Digital out-of-home advertising is going programmatic in Lagos and Abuja. That means smarter, targeted, real-time billboards. Here's what the data says — and what Nigerian…
Brand Gist
What The Macallan & AG Baby Taught Us About Event Strategy
History was made on January 2, 2026 (and the days leading up to it), as AG Baby became the first artiste to headline and sell out…
Brand Gist
Jumia’s Brand Festival Is Back — And It’s a Full-Funnel Monster
For most brands, a sale is a discount.For Jumia, a sale is a season. Brand Festival is two weeks of choreographed chaos: daily “Brand Days”,…
Brand Gist
How Iamisigo Took Nigerian Craft to Copenhagen Fashion Week—and Rebooted the Global Design Nation Narrative
Stop scrolling and read this: Nigerian designers aren’t just showing up — they’re leading revolutions in global fashion. The latest proof is Iamisigo, the Lagos-Accra-Nairobi slow-design…
Brand Blunders & Marketing Misfires
When Naira Marley Tried to Rebrand Himself—and Everything Backfired
Let’s set the stage: After the tragic death of singer Mohbad in 2023 and the swirling controversy around his label, the Marlian team attempted a…