Brand Gist
Prompt-and-Pray: Inside Nigeria’s New Era of Lazy Copywriting
Let’s be honest: something strange is happening in Nigerian marketing departments and agencies. You’ve seen it: An ad copy that feels like it was dragged…
Author: CHOICE ARUKWE
Brand Gist
Bokku! Discounts Got Our Attention — But Where’s the Brand Recall?
Nigeria’s supermarket scene has long been divided into two camps: The premium dreamers — Shoprite, Spar, Justrite, glass doors, imported vibes, and prices that scream,…