The Culture Deck

The Culture Deck

From Henny to Martell: The Brand Marketing Play That Flipped Nigeria’s Cognac Market

For years, if you ordered cognac in a Nigerian club, the waiter didn’t ask which one. He already knew.It was Hennessy. The bottle, the ritual, the dominance. But…

CHOICE ARUKWEAug 17, 20254 min read

The Culture Deck

How to Explain SEO to Your MD Without Sounding Like a Fraudster

Let’s be real… There’s something about SEO that makes Nigerian bosses suspicious. You say, “We’re optimizing for keywords,” and they hear: “You want to use Google to scam…

choicearukwe@gmail.comJul 29, 20254 min read