Campaign Breakdown
Influencer Marketing When You Can’t Afford Sabinus
Let’s be real You don’t have ₦3 million to pay Sabinus.You don’t have ₦800K for Beauty Tukura to hold your product and say “Hey besties!”You…
Category: Campaign Breakdown
Deep analysis of successful (or trash) campaigns
Campaign Breakdown
Meta Ads in Nigeria Are Now a Scam? Q2 Ad Performance Data Says So
First of all, let’s say it with our chest Running Meta Ads in Nigeria is no longer giving what it used to give. The impressions…
Campaign Breakdown
Brand Bible: The Top 5 Things Every Nigerian Startup Gets Wrong About Marketing
Let’s not lie— Nigerian startups are building amazing things:Logistics apps, savings platforms, edtechs, agrotechs, everything-tech. But when it’s time for marketing?Most of them behave like:…