Brand Gist
Uber Is Leaving Nigeria After 12 Years. Did Bolt Win, or Did the Market Beat Everybody?
Uber helped teach Nigerians how to order a car from their phones. Twelve years later, the category it helped build will continue without it. That…
Author: choicearukwe@gmail.com
Brand Gist
Morning Fresh Asked Who Should Wash the Dishes. The Real Campaign Was About Who Gets to Care.
There are probably few things less glamorous in Nigerian advertising than washing dishes. Then Morning Fresh asked a question: Who should wash the dishes? It…
Insights & Analytics
The Advertising Agency Is Running Out of Things to Sell
There is an uncomfortable conversation happening inside Nigeria’s advertising industry. It is not really about AI. It is about what happens to an advertising agency…
Trend Reports & Data
What Nigeria’s FMCG Giants Are Doing Differently in 2026
The biggest Nigerian FMCG companies are posting genuine recovery numbers in 2026, and the pattern across their results is consistent enough to be instructive: premiumisation,…
Campaign Breakdown
Influencer Marketing When You Can’t Afford Sabinus
Let’s be real You don’t have ₦3 million to pay Sabinus.You don’t have ₦800K for Beauty Tukura to hold your product and say “Hey besties!”You…
Insights & Analytics
Who’s Really Spending on Google Ads in Nigeria?
If you’ve been on YouTube, a random blog, or even trying to check BBNaija updates this month, you’ve probably seen the same few brands chasing…
Trend Reports & Data
Why Nigerian Tech Startups Have Quietly Ghosted Big Brother Naija
There was a time… Big Brother Naija was the hottest billboard money could buy.And tech startups were first in line—flooding the house with logos, QR…
Campaign Breakdown
Meta Ads in Nigeria Are Now a Scam? Q2 Ad Performance Data Says So
First of all, let’s say it with our chest Running Meta Ads in Nigeria is no longer giving what it used to give. The impressions…
Trend Reports & Data
BBNaija Is Not a Marketing Strategy—Unless You Do It Like This
Every year, it happens: A new season of Big Brother Naija drops.Your CMO gets excited. Your agency panics.And suddenly, your product “must enter the house.”…
The Culture Deck
How to Explain SEO to Your MD Without Sounding Like a Fraudster
Let’s be real… There’s something about SEO that makes Nigerian bosses suspicious. You say, “We’re optimizing for keywords,” and they hear: “You want to use…