Brand Blunders & Marketing Misfires
How Skit Makers Are Ruining Brand Perception
In the beginning, skit makers saved us.They were the antidote to boring TV ads.They gave us comedy, culture, and content that didn’t feel like ads…
Month: August 2025
Brand Blunders & Marketing Misfires
Erisco vs The Customer Review: How One Arrest Wiped Out a Decade of Brand Equity
In a world where social listening is free, Erisco Foods Ltd. chose violence. What started as a regular Facebook post from a customer who simply…
Campaign Breakdown
Sonia Tomato Paste Is Quietly Winning the YouTube Ad War
If you’ve tried to watch a recipe on YouTube lately without hearing “I’m in love!” screamed in your ear, you’ve already met Sonia Tomato Paste…
Campaign Breakdown
Influencer Marketing When You Can’t Afford Sabinus
Let’s be real You don’t have ₦3 million to pay Sabinus.You don’t have ₦800K for Beauty Tukura to hold your product and say “Hey besties!”You…
Insights & Analytics
Who’s Really Spending on Google Ads in Nigeria?
If you’ve been on YouTube, a random blog, or even trying to check BBNaija updates this month, you’ve probably seen the same few brands chasing…
Trend Reports & Data
Why Nigerian Tech Startups Have Quietly Ghosted Big Brother Naija
There was a time… Big Brother Naija was the hottest billboard money could buy.And tech startups were first in line—flooding the house with logos, QR…
Campaign Breakdown
Meta Ads in Nigeria Are Now a Scam? Q2 Ad Performance Data Says So
First of all, let’s say it with our chest Running Meta Ads in Nigeria is no longer giving what it used to give. The impressions…