Blog
Meta Ads in Nigeria Are Now a Scam? Q2 Ad Performance Data Says So
First of all, let’s say it with our chest Running Meta Ads in Nigeria is no longer giving what it used to ...BBNaija Is Not a Marketing Strategy—Unless You Do It Like This
Every year, it happens: A new season of Big Brother Naija drops.Your CMO gets excited. Your agency panics.And suddenly, your product “must ...How to Explain SEO to Your MD Without Sounding Like a Fraudster
Let’s be real… There’s something about SEO that makes Nigerian bosses suspicious. You say, “We’re optimizing for keywords,” and they hear: “You ...Brand Bible: The Top 5 Things Every Nigerian Startup Gets Wrong About Marketing
Let’s not lie— Nigerian startups are building amazing things:Logistics apps, savings platforms, edtechs, agrotechs, everything-tech. But when it’s time for marketing?Most of ...Prompt-and-Pray: Inside Nigeria’s New Era of Lazy Copywriting
Let’s be honest: something strange is happening in Nigerian marketing departments and agencies. You’ve seen it: An ad copy that feels like ...Bokku! Discounts Got Our Attention — But Where’s the Brand Recall?
Nigeria’s supermarket scene has long been divided into two camps: The premium dreamers — Shoprite, Spar, Justrite, glass doors, imported vibes, and ...
