What The Macallan & AG Baby Taught Us About Event Strategy
History was made on January 2, 2026 (and the days leading up to it), as AG Baby became the first artiste ...
Henkel’s “WAW Woman” and the New Face of Identity Marketing
Last week, Henkel Nigeria dropped a new play: media personality Stephanie Coker-Aderinokun as the face of their “WAW Woman” campaign. On paper, it’s detergent. In reality, it’s an attempt to turn a commodity into a conversation ...PR & Crisis: Why Nigerian Crisis Comms Teams Keep Fumbling (And What Needs to Change
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one bad press release. It’s a culture. A pattern. A system that treats crisis as ...Jumia’s Brand Festival Is Back — And It’s a Full-Funnel Monster
For most brands, a sale is a discount.For Jumia, a sale is a season. Brand Festival is two weeks of choreographed chaos: daily “Brand Days”, flash sales, vouchers, app pushes, homepage takeovers, YouTube pre-rolls, the full ...How Iamisigo Took Nigerian Craft to Copenhagen Fashion Week—and Rebooted the Global Design Nation Narrative
Stop scrolling and read this: Nigerian designers aren’t just showing up — they’re leading revolutions in global fashion. The latest proof is Iamisigo, the Lagos-Accra-Nairobi slow-design powerhouse that just shook up Copenhagen Fashion Week (SS26). The Moment ...
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What The Macallan & AG Baby Taught Us About Event Strategy
History was made on January 2, 2026 (and the days leading up ... -
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