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AI in Nigerian Marketing — Between Optimism and Empty Prompts
A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already whispers: Nigerian ...Henkel’s “WAW Woman” and the New Face of Identity Marketing
Last week, Henkel Nigeria dropped a new play: media personality Stephanie Coker-Aderinokun as the face of their “WAW Woman” campaign. On paper, ...PR & Crisis: Why Nigerian Crisis Comms Teams Keep Fumbling (And What Needs to Change
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one ...Jumia’s Brand Festival Is Back — And It’s a Full-Funnel Monster
For most brands, a sale is a discount.For Jumia, a sale is a season. Brand Festival is two weeks of choreographed chaos: ...How Iamisigo Took Nigerian Craft to Copenhagen Fashion Week—and Rebooted the Global Design Nation Narrative
Stop scrolling and read this: Nigerian designers aren’t just showing up — they’re leading revolutions in global fashion. The latest proof is Iamisigo, ...How Bature Brewery Is Betting on Nigeria’s $7B Beer Market
Nigeria’s beer market is worth $7 billion annually, dominated for decades by the big three — Nigerian Breweries (Heineken), Guinness (Diageo), and ...Why This Year’s Nigerian Marketing Awards Just Added “Best Spice Brand” to the Category List
Let’s set the table… Awards in Nigeria have always told us more than the trophies. They’re mirrors — showing us where culture, ...Real Estate Ads in Nigeria Have the Worst CTR—Here’s the Data to Prove It
Let’s call it what it is — most Nigerian real estate ads suck. They’re noisy. They’re unconvincing. And the data backs it ...When Naira Marley Tried to Rebrand Himself—and Everything Backfired
Let’s set the stage: After the tragic death of singer Mohbad in 2023 and the swirling controversy around his label, the Marlian ...From Henny to Martell: The Brand Marketing Play That Flipped Nigeria’s Cognac Market
For years, if you ordered cognac in a Nigerian club, the waiter didn’t ask which one. He already knew.It was Hennessy. The ...
