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What The Macallan & AG Baby Taught Us About Event Strategy
History was made on January 2, 2026 (and the days leading up to it), as AG Baby became the first artiste to headline ...ARCON Guide: How to Post on Instagram Without Going to Jail
If you are a Social Media Manager, a Brand Manager, or a Creator, you need to pause your “TGIF” plans and read ...A Day in the Life of a Lagos Marketing Manager in 2026
We often see the glamorous side of marketing: the awards at the Eko Hotel, the viral tweets, and the LinkedIn posts about ...How Power Oil Dodged the “Audio Charity” Bullet to Win Detty December
Let’s be honest. December in Nigeria is a lot. Between the “I Just Got Back” (IJGB) crew driving prices up in Lekki, ...Closer Is Better — Closeup’s Youth Campaign Is More Than Toothpaste Marketing
If you scroll Nigerian social feeds right now, one thing jumps out: toothpaste ads look nothing like they used to. Closeup Nigeria ...AI in Nigerian Marketing — Between Optimism and Empty Prompts
A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already whispers: Nigerian ...Henkel’s “WAW Woman” and the New Face of Identity Marketing
Last week, Henkel Nigeria dropped a new play: media personality Stephanie Coker-Aderinokun as the face of their “WAW Woman” campaign. On paper, ...PR & Crisis: Why Nigerian Crisis Comms Teams Keep Fumbling (And What Needs to Change
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one ...Jumia’s Brand Festival Is Back — And It’s a Full-Funnel Monster
For most brands, a sale is a discount.For Jumia, a sale is a season. Brand Festival is two weeks of choreographed chaos: ...How Iamisigo Took Nigerian Craft to Copenhagen Fashion Week—and Rebooted the Global Design Nation Narrative
Stop scrolling and read this: Nigerian designers aren’t just showing up — they’re leading revolutions in global fashion. The latest proof is Iamisigo, ...
