Author: CHOICE ARUKWE
AI in Nigerian Marketing — Between Optimism and Empty Prompts
A new survey on the State of AI in Marketing in Nigeria (2025) says what everyone in the industry already whispers: Nigerian ...Henkel’s “WAW Woman” and the New Face of Identity Marketing
Last week, Henkel Nigeria dropped a new play: media personality Stephanie Coker-Aderinokun as the face of their “WAW Woman” campaign. On paper, ...PR & Crisis: Why Nigerian Crisis Comms Teams Keep Fumbling (And What Needs to Change
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one ...How Bature Brewery Is Betting on Nigeria’s $7B Beer Market
Nigeria’s beer market is worth $7 billion annually, dominated for decades by the big three — Nigerian Breweries (Heineken), Guinness (Diageo), and ...Why This Year’s Nigerian Marketing Awards Just Added “Best Spice Brand” to the Category List
Let’s set the table… Awards in Nigeria have always told us more than the trophies. They’re mirrors — showing us where culture, ...Real Estate Ads in Nigeria Have the Worst CTR—Here’s the Data to Prove It
Let’s call it what it is — most Nigerian real estate ads suck. They’re noisy. They’re unconvincing. And the data backs it ...From Henny to Martell: The Brand Marketing Play That Flipped Nigeria’s Cognac Market
For years, if you ordered cognac in a Nigerian club, the waiter didn’t ask which one. He already knew.It was Hennessy. The ...Your Order is Processing: The Nigerian E-commerce UX Nightmare That’s Killing Repeat Sales
You’ve seen it. You click “Buy Now” on that nice air fryer.You select your address. You choose payment.Then boom — a ghostly ...Most of Your Influencer Budget is Wasted — Here’s the Performance Data Nobody Talks About
We need to talk. Every other week, a brand in Nigeria is throwing money at influencers like confetti: “Let’s book 7 mid-tier ...We Regret to Inform You: The Problem with Nigerian Crisis Statements
If you’ve been online in Nigeria for longer than 10 minutes, you’ve seen it: “We regret to inform you that the incident ...
