Trend Reports & Data
Original data, insights, polls, and observations
Most of Your Influencer Budget is Wasted — Here’s the Performance Data Nobody Talks About
We need to talk. Every other week, a brand in Nigeria is throwing money at influencers like confetti: “Let’s book ...Why Nigerian Tech Startups Have Quietly Ghosted Big Brother Naija
There was a time… Big Brother Naija was the hottest billboard money could buy.And tech startups were first in line—flooding ...BBNaija Is Not a Marketing Strategy—Unless You Do It Like This
Every year, it happens: A new season of Big Brother Naija drops.Your CMO gets excited. Your agency panics.And suddenly, your ...
