Campaign Breakdown
Deep analysis of successful (or trash) campaigns
How Power Oil Dodged the “Audio Charity” Bullet to Win Detty December
Let’s be honest. December in Nigeria is a lot. Between the “I Just Got Back” (IJGB) crew driving prices up ...Real Estate Ads in Nigeria Have the Worst CTR—Here’s the Data to Prove It
Let’s call it what it is — most Nigerian real estate ads suck. They’re noisy. They’re unconvincing. And the data ...Sonia Tomato Paste Is Quietly Winning the YouTube Ad War
If you’ve tried to watch a recipe on YouTube lately without hearing “I’m in love!” screamed in your ear, you’ve ...Influencer Marketing When You Can’t Afford Sabinus
Let’s be real You don’t have ₦3 million to pay Sabinus.You don’t have ₦800K for Beauty Tukura to hold your ...Meta Ads in Nigeria Are Now a Scam? Q2 Ad Performance Data Says So
First of all, let’s say it with our chest Running Meta Ads in Nigeria is no longer giving what it ...Brand Bible: The Top 5 Things Every Nigerian Startup Gets Wrong About Marketing
Let’s not lie— Nigerian startups are building amazing things:Logistics apps, savings platforms, edtechs, agrotechs, everything-tech. But when it’s time for ...
