Brand Blunders & Marketing Misfires
Where ego, poor PR, and untrained comms teams go to embarrass themselves.
PR & Crisis: Why Nigerian Crisis Comms Teams Keep Fumbling (And What Needs to Change
UBA’s Afriland Towers fire exposed something we’ve always known but rarely said aloud: Nigerian crisis comms is broken. It’s not just one ...When Naira Marley Tried to Rebrand Himself—and Everything Backfired
Let’s set the stage: After the tragic death of singer Mohbad in 2023 and the swirling controversy around his label, the Marlian ...Your Order is Processing: The Nigerian E-commerce UX Nightmare That’s Killing Repeat Sales
You’ve seen it. You click “Buy Now” on that nice air fryer.You select your address. You choose payment.Then boom — a ghostly ...We Regret to Inform You: The Problem with Nigerian Crisis Statements
If you’ve been online in Nigeria for longer than 10 minutes, you’ve seen it: “We regret to inform you that the incident ...How Skit Makers Are Ruining Brand Perception
In the beginning, skit makers saved us.They were the antidote to boring TV ads.They gave us comedy, culture, and content that didn’t ...Erisco vs The Customer Review: How One Arrest Wiped Out a Decade of Brand Equity
In a world where social listening is free, Erisco Foods Ltd. chose violence. What started as a regular Facebook post from a ...
