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Reels vs TikTok in Nigeria: Which Platform Is Giving Better Organic Reach in 2025?
If you’ve been posting the same video on Instagram Reels and TikTok, you’ve probably noticed something odd in 2025: On TikTok, you’re ...Your Order is Processing: The Nigerian E-commerce UX Nightmare That’s Killing Repeat Sales
You’ve seen it. You click “Buy Now” on that nice air fryer.You select your address. You choose payment.Then boom — a ghostly ...Most of Your Influencer Budget is Wasted — Here’s the Performance Data Nobody Talks About
We need to talk. Every other week, a brand in Nigeria is throwing money at influencers like confetti: “Let’s book 7 mid-tier ...We Regret to Inform You: The Problem with Nigerian Crisis Statements
If you’ve been online in Nigeria for longer than 10 minutes, you’ve seen it: “We regret to inform you that the incident ...How Skit Makers Are Ruining Brand Perception
In the beginning, skit makers saved us.They were the antidote to boring TV ads.They gave us comedy, culture, and content that didn’t ...Erisco vs The Customer Review: How One Arrest Wiped Out a Decade of Brand Equity
In a world where social listening is free, Erisco Foods Ltd. chose violence. What started as a regular Facebook post from a ...Sonia Tomato Paste Is Quietly Winning the YouTube Ad War
If you’ve tried to watch a recipe on YouTube lately without hearing “I’m in love!” screamed in your ear, you’ve already met ...Influencer Marketing When You Can’t Afford Sabinus
Let’s be real You don’t have ₦3 million to pay Sabinus.You don’t have ₦800K for Beauty Tukura to hold your product and ...Who’s Really Spending on Google Ads in Nigeria?
If you’ve been on YouTube, a random blog, or even trying to check BBNaija updates this month, you’ve probably seen the same ...Why Nigerian Tech Startups Have Quietly Ghosted Big Brother Naija
There was a time… Big Brother Naija was the hottest billboard money could buy.And tech startups were first in line—flooding the house ...
