Your Order is Processing: The Nigerian E-commerce UX Nightmare That’s Killing Repeat Sales
You’ve seen it.
You click “Buy Now” on that nice air fryer.
You select your address. You choose payment.
Then boom — a ghostly page loads:
“Your Order is Processing…”
No confirmation email.
No order number.
No idea if your money entered voicemail.
So you wait. And wait.
Then you go to Twitter to drag somebody’s son.
The Nigerian E-commerce Experience is Still Broken
Let’s be honest: we’ve come a long way from the Jumia/2015 era of “delivery in 9-12 business weeks.”
But at least then, you knew what was going on.
Today’s e-commerce platforms — both big and small — are charming on Instagram, frustrating on checkout.
It’s giving:
“We built this on vibes, forgot about UX.”
Where the Nightmare Begins
1. Payment Confusion
Half the time, you’re not sure if the money went through.
The site says “processing.”
Flutterwave says “paid.”
GTB says “no reversal in sight.”
2. No Real-Time Order Tracking
You order a phone.
Two days later, someone calls you to say it’s out of stock.
No tracking page. No SMS updates. Just vibes and voicemail.
3. Sluggish Mobile Experience
The homepage loads like it’s on GPRS.
Search doesn’t work.
Your cart empties randomly.
And don’t get us started on apps that crash at checkout.
How This Kills Repeat Sales
In e-commerce, trust is everything.
And nothing breaks trust faster than:
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Ghosted receipts
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Delivery lies
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Poor UI
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Confusing payment flows
A customer may tolerate it once.
But they won’t come back.
In fact, most consumers who’ve had a bad experience will:
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Tell 3–5 people
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Avoid the brand for at least 6 months
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Move to a competitor with a better app
But Here’s the Joke…
The marketing team is working overtime:
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Running Meta ads
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Influencer campaigns
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Discount codes
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Radio jingles
…and the product team is still shipping frustration.
You’re spending millions to acquire users — then losing them at the point of conversion.
That’s like inviting people to a party, then locking the gate.
What E-commerce Brands Must Fix (Now)
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Live Order Status
You see that “Order #4938 is being packaged” thing Amazon does? Nigerians want that too. -
Automated Emails and Receipts
Basic. Expected. Not optional. -
Smooth Mobile Flow
Your website must load FAST. Your CTA must be clear. Your cart must not vanish. -
Staff Training on Fulfillment
No more “Hello ma, is it only the red one you want?” two days after payment. -
Build with UX in mind, not aesthetics.
Fine UI without backend efficiency is just premium wickedness.
SoroSoke Brand Take
You can’t blame “the economy” when your e-commerce experience is the real recession.
READ ALSO: Most of your influencer budget is wasted
The Nigerian consumer is no longer patient.
They want clear communication, fast resolution, and confidence in your process.
You owe them more than “your order is processing.”
TL;DR
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Nigerian e-commerce platforms are killing sales with poor UX and zero order visibility
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Marketing teams are building castles while dev teams are laying sand
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Fix the product experience, or keep spending millions to win angry tweets
Had a recent order nightmare?
Send us your story: editor@sorosokebrands.com
We might just rate your pain level in our next post.
