Author: CHOICE ARUKWE
How Skit Makers Are Ruining Brand Perception
In the beginning, skit makers saved us.They were the antidote to boring TV ads.They gave us comedy, culture, and content that didn’t ...Sonia Tomato Paste Is Quietly Winning the YouTube Ad War
If you’ve tried to watch a recipe on YouTube lately without hearing “I’m in love!” screamed in your ear, you’ve already met ...Prompt-and-Pray: Inside Nigeria’s New Era of Lazy Copywriting
Let’s be honest: something strange is happening in Nigerian marketing departments and agencies. You’ve seen it: An ad copy that feels like ...Bokku! Discounts Got Our Attention — But Where’s the Brand Recall?
Nigeria’s supermarket scene has long been divided into two camps: The premium dreamers — Shoprite, Spar, Justrite, glass doors, imported vibes, and ...
