Author: CHOICE ARUKWE
From Henny to Martell: The Brand Marketing Play That Flipped Nigeria’s Cognac Market
For years, if you ordered cognac in a Nigerian club, the waiter didn’t ask which one. He already knew.It was Hennessy. The ...Your Order is Processing: The Nigerian E-commerce UX Nightmare That’s Killing Repeat Sales
You’ve seen it. You click “Buy Now” on that nice air fryer.You select your address. You choose payment.Then boom — a ghostly ...Most of Your Influencer Budget is Wasted — Here’s the Performance Data Nobody Talks About
We need to talk. Every other week, a brand in Nigeria is throwing money at influencers like confetti: “Let’s book 7 mid-tier ...We Regret to Inform You: The Problem with Nigerian Crisis Statements
If you’ve been online in Nigeria for longer than 10 minutes, you’ve seen it: “We regret to inform you that the incident ...How Skit Makers Are Ruining Brand Perception
In the beginning, skit makers saved us.They were the antidote to boring TV ads.They gave us comedy, culture, and content that didn’t ...Sonia Tomato Paste Is Quietly Winning the YouTube Ad War
If you’ve tried to watch a recipe on YouTube lately without hearing “I’m in love!” screamed in your ear, you’ve already met ...Prompt-and-Pray: Inside Nigeria’s New Era of Lazy Copywriting
Let’s be honest: something strange is happening in Nigerian marketing departments and agencies. You’ve seen it: An ad copy that feels like ...Bokku! Discounts Got Our Attention — But Where’s the Brand Recall?
Nigeria’s supermarket scene has long been divided into two camps: The premium dreamers — Shoprite, Spar, Justrite, glass doors, imported vibes, and ...
