SoroSokeBrands Editorial Policy

Last updated: 21 August 2025
Applies to: sorosokebrands.com and all social channels

Our mission

SoroSokeBrands decodes Nigerian marketing through culture, data, and plain language. We publish analysis, opinion, interviews, reports, and guides that help marketers, founders, and creators make smarter decisions.

What we publish

• Campaign Breakdowns – deconstruct the strategy, creative, distribution, and results of notable Nigerian campaigns.
• Trend Reports – pull signals across platforms (TV, YouTube, TikTok, Instagram, X, OOH) to explain what’s rising or fading.
• Interviews & Spotlights – conversations with brand/agency leaders and creators.
• Playbooks & Guides – practical how‑tos rooted in local realities (budgets, tools, channels).
• Data Drops – quick monthly snapshots with charts and takeaways.

Standards

Accuracy & Sourcing

• We verify claims using primary sources where possible (original documents, financial statements, ads libraries, platform help docs, first‑party analytics shared by interviewees).
• When using secondary sources, we link and name them clearly.
• Quantitative claims include methodology or footnotes.

Corrections

• We correct inaccuracies promptly. Significant corrections are labeled at the top of the article with Correction:, plus the date and what changed.
• Readers can flag issues via press@sorosokebrands.com.

Conflicts & Independence

• We don’t accept gifts, paid trips, or incentives that could bias coverage. Interview guests don’t review copy before publication (except to verify quotes).
• If an editor/author has a business relationship with a subject, we disclose it inline.

Attribution & Linking

• Always credit original reporting, data, or visuals with a link. Use rel=”sponsored” or rel=”nofollow” for any paid placements; editorial links are do‑follow by default.

Sponsored, Ads & Affiliate Policy

• Sponsored content is labeled at the top as “Sponsored” and uses rel=”sponsored” on outbound links.
• Sponsored articles are created by our team to our standards; sponsors don’t control final editorial decisions.
• We may use affiliate links where relevant. Such posts carry an Affiliate Disclosure and links use rel=”nofollow sponsored”.

AI Use Disclosure

• We may use AI tools for research assistance, outlines, or transcription, but humans report, verify, and edit. Final copy is reviewed by an editor.

Privacy

• We respect off‑the‑record and background agreements. We anonymize sources when there’s reasonable risk of harm.

Comments & Community

• We welcome civil debate. Hate speech, personal attacks, spam, and off‑topic promotion will be removed.

Press / Media Kit

Contact: press@sorosokebrands.com
X / Twitter: @SoroSokeBrands
LinkedIn: SoroSokeBrands

Fast Facts

• Founded: 2025
• Focus: Nigerian marketing, culture, and brand strategy
• Formats: Explainers, data reports, interviews, op‑eds, guides
• Audience: Marketers, founders, PR/brand teams, creators, journalists

Boilerplate

SoroSokeBrands is a Nigeria‑first marketing desk that explains how brands win (or flop) in culture. We publish campaign breakdowns, data‑driven reports, and practical playbooks for marketers, founders, and creators. Our analyses blend numbers with lived context—from Big Brother Naija moments to skit‑maker trends and street‑level brand sentiment. Beyond publishing, we contribute expert commentary to business and tech media, and we partner with conferences and communities to advance honest, effective marketing in Nigeria. Read more at sorosokebrands.com or reach us at press@sorosokebrands.com.

Editorial Team

• Choice Arukwe – Editor‑in‑Chief & Analyst. Focus: brand strategy, social/creator economy, crisis comms.
  Short bio: Digital marketer & comms strategist with 8+ years across automotive, fintech, FMCG, and entertainment. Leads analysis at SoroSokeBrands.

Topics We Can Comment On

• BBNaija sponsorships & reality‑TV ROI
• Skit‑maker/influencer economy & brand safety
• Nigerian ad effectiveness across TV/YouTube/TikTok/Instagram/X
• Crisis communications, brand reputation, consumer sentiment
• Creator partnerships, UGC, and performance PR

Speaking & Workshops

• Decoding Nigerian Marketing in 60 Minutes
• Reality TV Sponsorships: How to Make It Pay
• Crisis Comms for Consumer Brands
• From Skits to Sales: Building Creator Programs That Convert